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Where Better Begins
What exactly is a BID?
A Business Improvement District (BID) provides supplemental programming and services above and beyond those provided by the City.
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Our goal is to help promote business and cultural activity to create a living, thriving downtown for Brockton businesses, residents, and visitors alike.
What does a BID do?
Cultural Placemaking
Marketing & Branding
Business Support & Recruitment
Advocacy
Cultural Placemaking
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The BID could implement activities that will unify the district, strengthen a sense of community and place, and make downtown a fun and engaging destination for everyone. Examples include live music, farmers’ market, pop-up retail events, outdoor movie series, restaurant week, and other signature events.
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Placemaking also includes downtown beautification through landscaping, enhanced lighting, facade improvements, public art, tables and chairs, wayfinding and business directory signage, and so much more.
Marketing and Branding
The BID could focus on promoting Brockton as a regional destination, strengthen collaborative marketing efforts, increase downtown access, and work to recruit and engage new businesses.
It will aim to develop and implement a consistent and sustainable marketing strategy for the entire downtown district, which may include the creation of a unified brand, website, calendar of events and programming, social media presence, e-newsletters, press opportunities, and more.
Business Support & Recruitment
The BID could support existing businesses and attract new businesses and investments within the district.
It may provide technical assistance and consulting services for local businesses on topics such as digital marketing, e-commerce, collaborative marketing, retail design, merchandising, and more. It could also provide support around small business grant or loan programs, and COVID recovery for local businesses.
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Advocacy
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The BID could advocate for the downtown district property owners and work in collaboration with the City of Brockton and other community organizations and advocates.
The BID would establish a Memorandum of Understanding (MOU) with the town and other property owner entities and secure a seat at the table to work collaboratively with the City to advance the interests of the BID.